The only ingredient in this jar is shea butter.

100% cold pressed, unrefined East African shea butter. Nothing added because nothing needed adding.

Pure Shea jar with its ingredients bursting around it
  • 100% Pure East African Shea Butter
  • One Ingredient.
  • Infinite Uses.
  • Comfort, rooted in family.

East Africa, before the jar.

Every jar of Pure Shea contains exactly one thing. The ingredient panel on the back has one line and then it stops. It is shea butter, pressed cold and left unrefined.

East African shea is known for being softer than the shea most people have met in a drugstore aisle. Warm a small amount between your palms and it gives way. That is why one jar can move from face to lips to cuticles to scalp, and why it is the base of Golden and Glowabe.

Because nothing is added, the texture changes with the weather. Firmer in a cool room, softer in a warm one. The label says so too: natural texture may vary with temperature. We could have added something to stop that. We did not.

Pure Shea on a wooden board beneath shea trees at golden hour, shea nuts beside it

People have used shea butter for generations.

Pure Shea back label, flat, as printed
The back label, flat, exactly as printed on the largest jar.

What the label says, word for word.

Front of the jar: 100% Pure East African Shea Butter. One Ingredient. Infinite Uses.

Benefits
  • Moisturizes dry, rough skin.
  • Softens hands, elbows, knees and heels.
  • For face, body, lips, cuticles and scalp.
For
Face, body, lips, cuticles and scalp
Directions
Warm a small amount between palms. Massage gently into clean skin or scalp. Use as needed.
Caution
For external use only. Avoid contact with eyes. Discontinue use if irritation occurs. Patch test before first use.

Our jars are for cosmetic use. For a skin condition, talk to your pharmacist or doctor.

One ingredient.

As printed: Butyrospermum Parkii (Shea) Butter.

Butyrospermum Parkii (Shea) Butter100% cold-pressed, unrefined East African shea butter. That is the whole list.The only ingredient

How to use it, as printed.

  1. Warm a small amount between palms.
  2. Massage gently into clean skin or scalp.
  3. Use as needed.

Three sizes, one formula.

Shop Pure Shea
Pure Shea 56 g amber jarPure Shea 56 g amber jar, back label

56 g

Amber jar, 39mm tall, 60mm wide, plain gold lid

Pure Shea 140 g amber jarPure Shea 140 g amber jar, back label

140 g

Amber jar, 71mm tall, 60mm wide, plain gold lid

Pure Shea 230 g amber jarPure Shea 230 g amber jar, back label

230 g

Amber jar, 86mm tall, 71mm wide, plain gold lid

For hands, lips, elbows and scalp, on anyone.

Generated lifestyle images. Not our family, not customers, not results.

The two formulas that start with this butter.

Discover Golden

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